There are approximately 20 million e-commerce sites on the internet, and it is projected that during the next 15-20 years, these online platforms might account for more than 90% of all purchases. You've got an idea from this about how firms like Amazon, Flipkart, and others become market giants in a very short time. Yes, you can say that internet purchasing popularity is increasing fast.
But did you realize that other than having high-quality items and excellent customer service, what counts the most in dominating the e-commerce market? It is that your online marketplace must move to the top of SERPs � this is where seo for ecommerce website comes into play!! So, what is the greater impact on eCommerce sites? Well, Search Engine Optimization is important for all types of websites marketing strategy and it impacts e-commerce platforms also. This is because when it comes to online purchasing, customers frequently look for the desired goods on a search engine instead of searching for a specific e-commerce platform.
As a result, it is important to rank your e-commerce website, so that it is accessible to the audience. Meanwhile, if your site is not ranked among the top ranks of search engines, it is pointless. As the saying goes, the safest place to conceal a corpse is on Google's second page. With this in mind, we've compiled a list of the top SEO for ecommerce website methods for ensuring the success of your e-commerce platform.
Find Relevant & Optimized Keywords For Your Website Marketing Strategy
When it comes to the seo for eCommerce website, keywords are the dominant player, thus you must be extremely vigilant and attentive when searching for keywords for your e-commerce platform. Keywords that are very related to your items should be used.
Before utilizing a keyword for a product or category page, you must first determine its search volume, cost-per-click, user purpose for choosing that specific keyword, and other considerations. You may also look at the website strategy of a rival to gain keyword suggestions. Meanwhile, long-tail keywords are preferred since they frequently match with user intent and enhance conversion rate. For example, if your site sells men's clothing, you might use keywords like "red cotton t-shirt for boys," "blue round-neck men's shirt," and so on. There are a variety of keyword analysis tools available to help you locate relevant and optimal keywords for your site. Some of these are as follows:
1.Keyworddit
2.SEMrush
3.Soovle
4.WonderSearch
5.Keyword In, etc.
You may employ LSI (Latent Semantic Indexing) keywords on the website page in addition to stating the keywords in product names, descriptions, and other sections. And do not try to overburden or pack the web page with these keywords as well.
Create a Simple Site Architecture as a website strategy
An Ecommerce site architecture is concerned with your site's navigation procedure and how the website strategy is made up of category or product web pages. It should be easy and friendly to use for both the users and the search engine. There is a vital guideline that you must constantly keep in mind while working on the site architecture. Each product page should be just three (or fewer) clicks away from the homepage. Let us have a look at an example: The following are two site architectures, A and B:
You may now access the website. A complex architecture is difficult to navigate. Because it is not scalable, you must examine and arrange everything each time you add new categories of goods. The most significant flaw is that in deep site design, the authority passed by your site's Homepage is diminished until it reaches the product pages. In the instance of Site B Architecture, the relevant page (product page) is easily accessible with three or fewer clicks. It not only improves the user experience but also guarantees that the product pages receive the necessary authority from the homepage, making it simpler for search engines to classify and index the pages.
Concentrate on On-Page SEO
On-page SEO will always be the most important aspect in getting a website to rank high in search engine results pages. When we talk about On-Page SEO in the context of an eCommerce site, it mostly refers to the process of optimizing product and category pages to rank better for certain keywords and receive appropriate traffic and conversion rates.
However, the tactics for On-Page SEO of an e-commerce platform are identical to those of any other website, but there are some extra ways to consider. The following are some of the most important On-page SEO methods for an eCommerce site:
Use meta titles and descriptions that are optimized.
Use URLs that are brief and keyword-rich.
Mention the product descriptions, as well as the major and LSI keywords.
Include Schema Markup.
Perform internal linking, and so forth.
Meanwhile, you may improve your results by using real, relevant, and high-quality photos or other infographics. Also, when performing On-page SEO for an eCommerce website, consider not just the search engine ranking but also the user experience, since a good layout will keep your audience returning to your website.
Make Individual Product Descriptions for Each Product
When it comes to optimizing an eCommerce platform with SEO, it may be justified in certain ways. However, using the same descriptions causes content duplication concerns, which lowers your site's rating and, as a result, decreases traffic and conversion rates. As a result, it is even more important to produce an engaging and distinctive description for each product. Some pointers for crafting a product description are provided below:
Try writing product descriptions that are approximately 1000 words long.
Use the core term 3-5 times in the description.
LSI keywords should be used without stuffing irrelevant words.
Add modifiers like "Buy," "Sale," and click-magnet keywords like "50% OFF," "Free Shipping," and so on.
Highlight the product's specs and vital information.
Also, do not try to replicate the description text from other sites, as this will have a bad influence on your SERP position as well as the trust factor between you and your audience. Additionally, strive to engage consumers with your sites by encouraging them to provide product evaluations, service experiences, and so on.
Enhance the Site's Loading Speed
Assume you switch on your smartphone or laptop and go online to shop. You're looking for a wristwatch for yourself, so you input the relevant phrases into a search engine. When you are accessing your very first e-commerce site in the SERPs, it takes time to load and browse.
What would you do now?
You will close that site and replace it with another one for sure . That is the tipping moment. Regardless of whether you have high-quality items, important services, or other typical features, a slow-loading website might cost you a significant number of customers. Aside from the user's perspective, the search engine specifies that site speed is one of the criteria in their ranking algorithms, which implies that the faster your site loads, the higher the rating it will receive from the search engine.
High-resolution photos are a major cause of e-commerce site loading times. Although e-commerce platforms rely heavily on product photographs, it is not suggested that image quality and standards be compromised in any way. As a result, you may optimize the photographs and lower the file size without sacrificing image quality.
Create High-Quality Backlinks
High-quality backlinking is known for the most real and organic SEO tactic for any website. And in the case of e-commerce SEO, it becomes much more important since if your platform is suggested to the audience by some credible sources, it may produce a lot of traffic to your website. When generating backlinks, bear in mind that the third-party resource should be legitimate and the linking should be relevant to your topic since spammy or irrelevant connections might lead to your site being punished.
Create backlinks for your e-commerce platform by using infographics on social networking platforms, directory submission, question/answers platforms (Quora, etc.), and many more other methods. Guest blogging is the ideal technique to generate high-quality backlinks because it is favored by search engines. You can submit blogs relating to your subject.
But, you should guarantee that the provided material is valuable to the consumers. There is one more popular method that can obtain backlinks, search for expired resources related to your topic. What you need to do is locate these non-working websites and contact the individual to provide them with an alternative link.
Keep the site secure
Because an e-commerce platform deals with millions of users' data and a high number of transactions take place on the platform every day, it is critical to maintaining the website's security. Furthermore, as the number of cyberattacks on e-commerce platforms grows, such as the leakage of banking information, account hacking, and so on, customers become more cautious and demand a more secure website. And, certainly, the search engine considers the security quality of your site while ranking it on SERPs.
The first thing you need to verify is that your e-commerce site has HTTPS and SSL certification to protect crucial data or information. HTTPS (Hypertext Transfer Protocol Secure) enables the browser to establish a secure connection to the server on a normal port, while SSL (Secure Socket Layers) adds an extra degree of protection for data encryption.
Furthermore, you should always back up the site data so that if the data becomes lost or disrupted, you can immediately restore it without disrupting the users. To reduce the danger, you can also encourage your consumers to update their account passwords regularly and keep your website up to date. These are some of the most important SEO methods for an e-commerce site that may help you rank higher in the SERPs, resulting in more traffic and increased conversion rates. So, don't pass up any opportunities to conquer the eCommerce business by optimizing your web platform!!
